Assistant Director, Marketing/Digital Social Content Strategist

3 weeks ago
Communications and Public Relations
Full-Time / Part-Time


Princeton University Advancement, Office of Development, works to inform, inspire, and involve Princeton’s global community of alumni, parents, and friends in ways that enable the University to fulfill its mission of advancing learning through scholarship, research, and teaching to serve the nation and the world. We’re seeking a Digital/Social Content Strategist – an experienced brand storyteller and visual thinker to create and manage digital and social content for the Princeton Office of Development, from initial strategy through execution. Please apply, including a cover letter with a link to an online portfolio, or to one or more examples of your work.


In addition to a primary focus on writing, this position is responsible for social channel management, content marketing, and outreach campaigns to build a digital community of advocates and advance the University’s engagement, fundraising, and stewardship goals. You must be comfortable using data to inform decisions and test ideas, and should love to “go beyond the brief” to find smart and unexpected approaches to pairing words and images. This position requires an amazing writer and adept creative conceptualizer who can create integrated campaigns across many communications channels—and who plans, tracks, and documents every step of the process. The position requires the ability to make decisions and produce materials while successfully balancing deadline pressures with competing priorities and the requirements of fundraisers and donors.


The Digital/Social Content Strategist serves as a key voice of the Princeton University Advancement, Office of Development, brand on Facebook, Twitter, Instagram and other social platforms; collaborating with University partners (especially at University Communications and Alumni Affairs) to advance strategic initiatives by engaging alumni, parents, and friends. Reporting to the associate director for digital media, the digital/social content strategist will also lead content strategy for website development, creating innovative content solutions from initial strategy through post-launch.


  • Write and curate compelling daily content and campaigns for Princeton Development channels, including Facebook, Instagram, and Twitter. Create and curate content for content marketing program. This will encompass creative conceptualization, writing, and shooting and editing photos and short videos. Work closely with communications colleague in Annual Giving to coordinate content across social and email marketing platforms; edit content by Development Marketing and Communications colleagues. Craft persuasive and fresh digital stories and re-imagine existing web content. Brainstorm/ideate around program executions/campaigns.
  • Oversee organizational and strategic processes for digital content: develop and maintain editorial calendars for all channels, synthesize and report analytics/metrics, conduct web content audits, label content types, interpret user experience research, plan and execute content marketing around key fundraising initiatives.
  • In collaboration with key University partners as well as fundraising, stewardship, and events colleagues, grow a robust online community of key influencers/advocates for Princeton’s mission and donor engagement goals, including a corps of alumni digital ambassadors. Advise colleagues on digital and social strategy. Work with web vendors as needed. Help with internal newsletter as needed.

Please include a cover letter with a link to an online portfolio, or to one or more examples of your work as part of the application process.



  • Bachelor's degree
  • 5 years of relevant experience, preferably in an advertising agency or nonprofit organization
  • Excellent writing ability and editorial skills
  • Portfolio of high-quality creative output, including strong examples of digital and social content creation, original creative concepting, and examples of digital/social messaging campaigns
  • Strong time management skills, with the ability to multitask on a demanding schedule
  • An ability to collaborate effectively with colleagues in the Development Office, campus partners, and alumni and donors
  • Strong interpersonal skills when communicating with individuals and groups
  • Demonstrated web content strategy experience
  • Simple video editing skills, including familiarity with editing programs such as Final Cut or Adobe Premiere
  • Familiarity with content management systems (CMS), such as Drupal and WordPress
  • Proficiency with Adobe Creative Suite, especially Photoshop

Preferred Qualifications

  • Knowledge of Princeton’s mission and traditions
  • Experience with higher education 

Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. EEO IS THE LAW

Salary Grade

ADM, 060

Standard Weekly Hours


Eligible for Overtime


Benefits Eligible


Essential Services Personnel (see policy for detail)


Physical Capacity Exam Required



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